CPGFORCE // FIELD INTELLIGENCE + EXECUTION

Your CPG
Field Force. On Demand.

Find opportunities. Validate them in-market.
Activate the accounts that matter.

01 Scout Find the right accounts.
02 Validate Get real-world market signal.
03 Activate Create qualified opportunities.
CPGForce rocket
BUYER SIGNAL
MARKET MOMENTUM
CPGFORCE // FIELD EXECUTION
● READY

Find it. Validate it.
Activate it.

SCOUT Priority Accounts
VALIDATE Market Signal
ACTIVATE Field Execution
FIELD SIGNAL STRONG ↗
NATURALSPECIALTYHOSPITALITYCONVENIENCECLUBCORPORATE DININGGROCERYFOODSERVICE NATURALSPECIALTYHOSPITALITYCONVENIENCECLUBCORPORATE DININGGROCERYFOODSERVICE
CPGFORCE // BRAND SIGNAL

How is your brand showing up?

A fast commercial read on your current positioning, reputation, competitive signal and momentum.

HYPE SCOREPOSITIONINGREPUTATIONMOMENTUMCOMPETITIVE SIGNAL
Fast signal, not a diligence report. Unknowns stay unknown.
HYPEPOSITIONINGREPUTATIONMOMENTUMDIFFERENTIATIONCATEGORY SIGNALCOMPETITIVE CONTEXTWHITESPACEHYPEPOSITIONINGREPUTATIONMOMENTUMDIFFERENTIATIONCATEGORY SIGNALCOMPETITIVE CONTEXTWHITESPACE
CPGFORCE // BRAND SIGNAL

Reading the brand signal…

Finding the official brand signal…
Scanning
brand signal
Reading
positioning
Checking
reputation
Mapping
momentum

Signal interrupted.

The scan didn’t complete.

CPGForce Sales Desk

Promo Command Center

Track promotions, protect deadlines, and surface the commercial moves that actually need attention.

Active Promotions
4
Across 4 priority accounts
Promo Spend
$4.8K
Current planning window
Needs Action
3
Deadlines or open approvals
Execution Score
82
Strong · 2 gaps identified

Promotion Pipeline

Upcoming, active and proposed activity
Account Promo Timing Status Next Move
UNFI · 750ml Glass
15% Off
$750 est. spend
Oct 1 – Oct 31
27 days away
● At Risk Confirm authorization
Due Sep 8
UNFI · Sparkling
2 for $5
$1,200 est. spend
Sep 15 – Sep 30
Approved window
● Approved Confirm store execution
Due Sep 12
Direct · Still + Sparkling
Feature Promo
$1,000 est. spend
Nov 1 – Nov 15
Submission stage
● Proposed Buyer follow-up
Due Sep 10
Foodservice · 750ml
Menu Feature
No discount
Sep 1 – Sep 30
Currently live
● Live Check reorder velocity
Due Sep 11
CPGForce Priority Engine

Your highest-value moves

1
Protect Oliver’s October promotion. Authorization is still open with the promo approaching.
High urgency · Revenue protection
2
Push Berkeley Bowl to decision. Follow up on the November feature proposal.
High upside · Strategic account
3
Validate Mollie Stone’s execution. Confirm stores are ready before the approved window begins.
Execution · Prevent lost spend
Opportunity Gap
No December promotional activity is currently planned across your priority retail accounts.

Commercial Readiness

Promo coverage 64%
4 active opportunities. 3 require action. 2 future promo windows remain uncovered.

Add Promotion

CPGFORCE // REAL-WORLD EXECUTION

We don’t just tell you
where to go. We go there.

Brand intelligence is useful. Field intelligence is better. CPGForce connects strategy to what is actually happening in stores, accounts and buyer conversations.

01

Find

Identify the accounts, channels and opportunities worth pursuing.

Retail grocery aisle
03

Move

Turn intelligence into sampling, conversations, activation and momentum.

CPG sample drop
Bi-Rite market produce department
MARKET REALITY

The answer isn’t always in a dashboard.

Sometimes the highest-value insight comes from standing in the aisle, talking to the manager, seeing the competitive set and understanding what buyers actually care about.

SEE FIELD MISSIONS
ROUTE-TO-MARKET ACTIVATION

We Work the Market.
Not Just the Shelf.

Put experienced CPG feet on the street—visiting accounts, presenting products, working with distributor teams and turning real market activity into qualified opportunities.

01
GET IN MARKET

Store & Account Visits

We visit priority retail and foodservice accounts to scout opportunities, check placement, meet decision-makers and identify the accounts worth pursuing.

Store visitsAccount visits
02
OPEN DOORS

Buyer Visits & Product Presentations

We pursue credible buyer meetings and bring the product, story and sales case to life—helping qualified accounts understand where the brand fits, why it can win and what should happen next.

Buyer outreachProduct samplingSales story
03
WORK THE ROUTE

Distributor Visits & Ride-Alongs

When access allows, we visit distributor teams and ride with sales reps—strengthening the pitch, targeting the right accounts and uncovering opportunities that rarely surface from behind a desk.

Distributor visitsRide alongsRep support
04
BUILD THE TEAM

Trade Shows & Sales Meetings

We support distributor trade shows, General Sales Meetings and rep presentations—helping your brand get sampled, understood and remembered.

Trade showsGSM support
05
CREATE MOMENTUM

Market Blitzes

We concentrate visits, presentations and follow-up into a focused market push—creating visibility, gathering intelligence and accelerating the strongest opportunities.

Focused activationMarket intelligence
06
KNOW THE SHELF

Shelf Checks & Store Audits

We document what is actually happening at shelf—from availability, pricing and facings to promotional compliance, competitive activity and placement opportunities.

Shelf checksStore auditsPhoto evidence
Every mission ends with field intelligence.Visits, contacts, buyer feedback, photos, opportunities and recommended next actions.
Deploy a Market Activation Mission

CPGForce creates qualified opportunities and strengthens the path to market. Your brand and distributor remain responsible for pricing, orders, fulfillment and ongoing account administration.

CPGFORCE // BUILT IN THE FIELD

This wasn’t dreamed up
in a conference room.

CPGForce is built on years of real-world CPG selling, sampling, account development, field execution and market learning.

CPG field marketing
FIELD // MARKET EXECUTION
Retail demo
DEMO // PRODUCT TRIAL
Retail store visit
RETAIL // ACCOUNT DEVELOPMENT
Brand activation
ACTIVATION // CONSUMER ENGAGEMENT
Dairy cooler execution
SHELF // EXECUTION REALITY
EXPERIENCE → DEPLOYABLE

Years in CPG.
Now available on demand.

The point isn’t nostalgia or logos. It’s pattern recognition. Knowing what good execution looks like, how buyers think, what actually happens in-store and where brands lose momentum.

OPERATING DNA FIELD EXPERIENCE → SIGNAL → ACTION
CPGForce // National Sales Desk

Turn market movement into sales movement.

Tell CPGForce where you want to win. Your National Sales Desk watches the market, matches the signals that matter to your brand, and turns them into clear next moves.

Your Brand Opportunity Radar This Week’s Moves Execution
BUILD MY SALES DESK
Built around your channels, markets, retailers, distributors and sales priorities.
CPGForce Intelligence Engine
Brand intelligence active
CPGForce Processing
Scanning market signals…
Watching retailer, distributor, foodservice and field intelligence.
This Week’s Moves
Personalized Preview
01
Priority account opportunity
Strong channel + market fit
94
02
Distributor activation signal
Matches current distribution strategy
89
03
Emerging market target
Timing + brand fit increased
84